BRAND BUILDING

We work with businesses large and small build and maintain brand image in Mainland China.

MARKET RESEARCH

Chinese consumer focus groups, product pilots and other methods used to collate data on the suitablity of your product for sale in China.

MANUFACTURING & SOURCING

For Australian brands looking to offshore their product manufacturing or sourcing needs.

TRADE SHOWS

If you are sourcing from China or selling your Aussie products (or services) to China, there are trade shows you may be considering…

BRAND BUILDING

We work with Australian brands to build and maintain the brands image in Mainland China. We do this through a combination of online and offline activities;

 

Online Activities;

  1. WeChat and Weibo account management
  2. Douyin (TikTok) and Kuaishou Video production and promotion
  3. KOL management

Offline Activities;

  1. Events such as store opening ceremonies and product launches
  2. Promotional events and roadshows
  3. Australian themeds occassions i.e. Australian Day Events
  4. Events in partnership with other entities i.e. Australian Chamber of Commerce

MARKET RESEARCH

We work with Australian brands to analyse their market opportunities in China. This work is the precursor to Brand Building. Market Research is the due dilligence you must conduct to understand your target market. We conduct this work through a number of ways;

 

  1. China Ready Status Check
  2. Chinese Consumer Focus Groups
  3. Digital Surveys and Interviews
  4. HNWI Engagement
  5. Competitor Analysis
  6. Product Compliance and Certifications
  7. Brand and Product Presentations
  8. Product Pilots

MANUFACTURING & SOURCING

We work with Australian brands who are manufacturing and or sourcing products from China. We provide;

 

  1. Quality Control Services
  2. Factory Auditing, Selection and Management
  3. Relationship Management Services.
  4. Product Research and Development (R&D)

TRADE SHOWS

If you are sourcing from China or selling your Aussie products (or services) to China, there are trade shows you may be considering attending or you already attend on a regular basis. We work with you to represent your business. Perhaps you need on-the-ground staff to run your booth at a trade show, we help to recruit or recommend resources.