The event of the coronavirus in China is understandably one that businesses need to comprehend, unravel the media hype and find clarity on.

For a take on potential effect, Vogue Business took a look at this today on WeChat. For reliable news on the status, check the WHO rather than media headlines.

The situation has seen businesses showing their support by donating and sending messages of care. It’s understandable for any brand – particularly those operating in China – to want to show their support during this difficult time for the Chinese people. But it’s important to do so with consideration, authenticity and thought for how to express this in the best way possible.

For a reference point, large brands and groups have quickly shown support for China – examples of the notable contributions include:

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